Case Study: West Virginia University Parkersburg

Case Study: West Virginia University Parkersburg

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Case Study: West Virginia University Parkersburg Web Site

The Situation:

West Virginia University Parkersburg (WVUP) struggled with an outdated website for years and it became  unmanageable.  The website lacked a Content Management System (CMS), which contributed to the stale and outdated information. The institution could not deal with the problem directly.

The Challenge:

 Replacing the entire installation with a modern database driven solution on a solid and reliable hosting platform.

The Solution:

August 16, 2013, West Virginia University Parkersburg (WVUP) launched their new website produced by Image Associates. Built on WordPress, the site represented a vast improvement over what they had before.

  • A fully responsive design that allows the site to display properly on all mobile devices.   
  • Content control that includes role-based editing permission.
  • Multiple page templates for customization and differentiation between different areas of the site.
  • A complete Events Management feature with visual calendar.
  • A categorized FAQ management system.
  • A Staff Directory.
  • A Downloads manager for all files needed by students, faculty and administrators.
  • A Custom code that can be implemented by other web services, such as the campus emergency notification system.
  • Automated Site Maps.
  • Custom forms that can be created for any purpose and submitted via email to any chosen email address.
  • An improved page management system featuring an easy to follow tree view which allows admins to track the site’s 250+ pages.


The Outcome:

The response to the new design has been positive, and the rollout has been featured in the local media. (Parkersburg News and Sentinel link:

“We chose to work with Image Associates to redesign and launch WVU Parkersburg’s new website because their proposal reflected that they understood our needs and how to best meet them. It’s been a pleasure working with the Image Associates team. Any questions we had throughout the development of our website were answered promptly and thoroughly. They took our heavily outdated website and delivered a final product that is a dynamic, user-friendly website.   We’ve received nothing but positive feedback from both internal and external constituencies, and I would be glad to work with Image Associates on future projects.” – WVU Parkersburg Marketing Director Katie Wootton

The WVU Parkersburg website is currently live at