Case Study: West Virginia Nursery & Landscape Association

Case Study: West Virginia Nursery & Landscape Association


Case Study: The West Virginia Nursery & Landscape Association

The Situation:

The West Virginia Nursery and Landscape Association represents an ever-growing list of businesses and professionals in the field. They came to Image Associates with an old outdated, static HTML website that could not be updated by WVNLA staff, and was neither mobile-friendly nor user-friendly. Other similar associations in neighboring states had superior functionality, including searchable online guides, and more modern appearances.  WVNLA also wanted the ability to move their membership online, accepting dues payments via credit card to replace their old method of paper and checks.

The Challenge:

As with many older, non-dynamic web sites, the existing HTML static site had to be scrapped and a robust Content Management System installed.  Additional desired functionality would need to be added via the CMS plugin architecture.  Finding and implementing an appropriate membership system with online payment options was a top priority.

The Solution:

The new West Virginia Nursery & Landscape Association website, produced by Image Associates, went live in July, 2015. The site’s design takes the organic nature of the landscape business as its inspiration, creating a beautiful site which stands out in the sea of square grid, template-driven sites used by other such organizations in surrounding states. Built on WordPress, the site features all desired functionality with nearly infinite expandability:

  • A responsive design that allows the site to display properly on mobile devices without the need for a special mobile site.
  • WVNLA administrators have complete control over the site’s content, with special content areas devoted to news, projects, and events.
  • A robust membership management system that allows for members-only content, and provides for online payment and renewals of membership fees.
  • A searchable directory of members’ businesses, with geographical search is in progress and coming soon.

The Outcome:

WVNLA now has a modern site with a rustic feel, which will also provide a better and more reliable way to maintain their membership and drive customers to their members’ businesses.