The West Virginia Housing Development Fund came to iA for a better way to educate potential homebuyers about the process of shopping for, choosing, and financing their own home.
iA responded by writing and producing a 4 part video series utilizing the trending technique known as “whiteboard animation”. To create the effect, iA turned to Videoscribe to create the foundation of the clips, but chose to enhance the effect using Apple Motion for a smoother result. The final video series now resides on YouTube and is embedded on the WVHDF web site. The videos have also been shown at realtor luncheons across the state to better familiarize the real estate community with the home buying process.