Image Associates recently completed a series of assignments for the West Virginia Capital Access Program (WVCAP). West Virginia received $13.1 million in funding for lending to small businesses over the next two years, through the U. S. Treasury. The WVCAP has been created to administer the funding. The program is targeted to assist creditworthy West Virginia small businesses that may not fit traditional lending models.
Representatives from WVCAP approached Image Associates with the need for a logo design or identity, business cards and letterhead, and assistance with a monthly electronic news bulletin. The Image Associates design team was able to come up with a memorable logo design, which was used in the development of the other materials. WVCAP approved the designs and the materials are now in use throughout the state.