Strategy

Strategic planning services are an integral part of our expertise. Strategy separates a mediocre campaign from an effective campaign.

And it is the ability to develop strategy that separates a mediocre advertising firm from one which produces desired results. Image Associates uses a scientific, unbiased approach to media placement. We develop strategy based on specific demographic, geographic and psychographic information about the target audience that tells us what media they watch, read, listen to and interact with. We have worked with our clients to develop and accomplish plans that position the product or company on a stage apart from competitors.