March 2015

Image Associates recently completed work on a new web site for the Mountain State Agency Alliance.  The one-page scrolling site is built on the foundation of WordPress and incorporates a number of modern features lacking in their old design:

• All content of the site is available on the site’s home page.
• Lazy loading (loads as you scroll down) of articles and images ensures that the site’s initial load time is a brief as possible.
• Full page image sliders and use of the parallax effect make for an eye-pleasing, yet functional site.
• Use of custom post types for staff entries, testimonials, and video embeds make management of content easy for the client.
• A fully responsive design ensures mobile device compatibility, while browser and feature detection ensures the site won’t break in older web browsers.
• Enhancements to the Content Management System user interface include better menu organization and color coding of elements.
• The site makes full use of the glorious scenery around the New River Gorge Bridge, which is the inspiration for MSAA’s logo and their symbol to tie their organization to the Mountain State.

MSAA personnel expressed pleasure with the design and have now taken over day to day content management after a very brief training session, demonstrating the layman-friendly user interface provided by Image Associates to enhance the WordPress dashboard.